Ashok Leyland experienced a drastic downfall in sales in November 2019. The company managed to sell 4,209 light commercial vehicles this November which was down by 4% when compared with November 2018. Ashok Leyland is an automobile manufacturing company headquartered in Chennai, India. Ashok and Leyland were initially two independent companies which later merged in 1949 to manufacture heavy vehicles. In this blog post, we discuss the Evolution of Ashok Leyland Logo and its history.
Ashok Motors was founded by Raghunandan Saran in 1948. The company was named after the only son of the owner, Ashok. Originally, it was incorporated to assemble and manufacture Austin cars from England. Leyland was a British automobile manufacturer that was founded in 1896 and merged with Ashok Motors.
Currently, Ashok Leyland is operating in 9 plants across India and is the second-largest manufacturer of commercial vehicles in India and it also manufactures engines and spares for marine application.
Some of the popular products of Ashok Leyland are:
- Light Vehicles
- Marine Spares
Achievements of Ashok Leyland:
- It launched its first ‘Double-decker’ bus in 1967.
- In 1968, it offered power steering in commercial vehicles.
- It was the first automobile company to receive ISO 9002 in 1993.
- Launched hybrid electric vehicles in 2002.
- The company unveiled 4921 TT, a 6×4 tractor in 2007
- Launched the ‘BOSS‘, an intermediate commercial vehicle in 2013.
- Launched two new Light Commercial Vehicles, PARTNER and MiTR in 2014.
The history behind Ashok Leyland Logo:
The original company, Ashok Motors was formed in 1948. In 1949, it made an agreement with Leyland for 7 years to manufacture, import and assemble trucks in India. Ashok Motors, in 1955 changed its name to ‘Ashok Leyland Limited’.
In the year 1962, The Leyland changed its logo completely. It introduced a new logo with the wordmark in a fancy font.
The logo was again changed in 1968 after the merger of British Motors and Leyland Motors. A spinning wheel with modern alloy wheel along with the wordmark was introduced and the wordmark appeared above and below the spinning wheel. It was used until 1986.
In 1986, Ashok Leyland introduced its updated logo with a combination of the wordmark and the traditional spinning wheel. The wordmark appears below the spinning wheel. Ashok Leyland is currently using this logo.
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