Cadbury, formerly Cadbury’s is a British multinational confectionery that produces Dairy milk chocolates, Creme Egg, Roses selection box and other confectionery products. In 2018, the company celebrated its 70th anniversary in India and came up with new “Kuch Meetha Ho Jaye Campaign” which soon became very popular. In this blog post, we discuss the rise of the company in terms of revenue and also about Cadbury ads.
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History of Cadbury:
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The company was founded by John Cadbury in 1824 in Birmingham and headquartered in Uxbridge, London, England. John used to sell tea, coffee and chocolates in Birmingham. Later, he along with his brother, Benjamin developed a business which was followed by his sons Richard and George. The company introduced the Dairy Milk chocolate in 1905 and by 1914, it became the highest-selling product of the company.
Cadbury entered the Indian market in 1948 and currently has multiple production units installed in Thane, Pune, Gwalior, Hyderabad, Bangalore and Baddi and its head office is situated in Mumbai. Currently, Cadbury is the second-largest confectionery brand in the world after Mars and generated net revenue of $3 billion in 2016.
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About the Logo and Cadbury Ads:
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The current logo of Cadbury is the signature of William Cadbury and was adopted as its worldwide logo in 1970. The first logo was developed by William Cadbury in 1905, it was a cocoa tree image interwoven with the company’s name. The signature logo first appeared in the early 1930s but later was simplified with time.
The Current logo:
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The current logo is the signature of Willian Cadbury. It was declared as a worldwide logo of the company in 1970.
Cadbury Campaigns:
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After a successful Rakshabandhan campaign, Cadbury Celebrations is all set to capitalize on the biggest India festival of the year, Diwali. Despite the festival being almost a month away, the brand has already launched an ad film to target more consumers.
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Related Topic: SWOT analysis of Company KFC, SWOT analysis of Company Dominos
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