In a situation when other telecommunication giants are either merging with each other or are being acquired by others, Airtel continues to show why they are called the “Leader of the Telecommunication industry”. Airtel is one of the largest telecommunication service providers in India. It was founded by Sunil Bharti Mittal in the year 1995 and is headquartered in New Delhi, India.
The company provides network and services in 18 countries across South Asia and Africa. It is the 3rd largest mobile network operator in India and the 2nd largest throughout the globe with over 293.79 million subscribers. In this post, read how they still manage to generate a revenue of ₹807,802 million after the launch of Jio and also we discussed the logo design ideas of Airtel.
The history of logo design ideas of Airtel:
1) First Logo Design of Airtel:
The first logo of Airtel just spelt Airtel with a tagline “Touch Tomorrow”. The logo was Black, uppercase and in bold letters. The logo was used until 1995.
2) Second Logo Design of Airtel:
The company updated its logo design and used a combination of Red and Black colour. It was done to give a fresh look to the brand. It incorporated two solid red rectangular forms. The red dot on the letter ‘I’ denoted the company’s focus on “Innovation”. The logo design was used from 1995 till 2010.
3) Third Logo Design of Airtel:
The company is using its current logo since 2010. It shows the most futuristic icon which represents “Innovation”. This new logo was created by the firm- the Brand Union. The core of the logo is a stylized “a”. The symbol is supposed to convey the idea of “no boundaries”. It also symbolizes “wave”.
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