adidas logo
The legacy of Adidas spans for nearly seven decades, the company had its ups and downs in the sneaker market. The brand came dangerously close to filing for bankruptcy in the early 1990s but emerged as victorious. Adidas AG is a multinational corporation that designs and manufactures shoes, clothing and accessories. In this blog post, we discuss the Logo of Adidas and its evolution.
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About the Company:
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Adidas is a multinational company that manufactures and designs clothes, shoes and accessories for all genders. It was founded by Adolf Dassler in Herzogenaurach, Germany in 1924. Currently, it is the second-largest manufacturer of sportswear in the world and the largest in Europe.
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History of the Company:
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The company ‘Dassler Brothers Shoe Factory’ was started by Adolf Dassler in 1924 in his mother’s house along with his elder brother Rudolf. They manufactured spiked running shoes. In 1949 both the brothers separated, later Adolf created ‘Adidas’ and Rudolf established ‘Puma‘. Hence the name Adidas came up in 1949.
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About the Logo of Adidas:
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The First Logo:
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The company was established by the Dassler brothers in 1924 under the name ‘Dassler Brothers Shoe Factory’. They manufactured running spiked shoes for multiple athletic events.
Second Logo:
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Both the brothers separated and established their own companies in 1949. Adolf created ‘Adidas’ and Rudolf established ‘Puma’ which is the current rival of Adidas. Adolf came up with the name ‘Adidas’ from his nickname ‘Adi’ and his surname ‘Dassler’.
Third Logo:
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The very next year Adolf introduced a new logo. It was a wordmark in lowercase and the company used this logo until 1971.
Fourth Logo:
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Adidas introduced a brand new logo design in 1971 which they bought from the Karhu Sports. It was three stripes in the form of a leaf which the company named ‘Trefoil’. The three stripes of the logo represent clothing, shoe design and branding. The logo is currently being used by the Adidas Originals.
Fifth Logo:
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The Company introduced a new logo in 1997. It was designed by Peter Moore and consisted of three stripes in the shape of a mountain. The mountain represents the overcoming challenges and the lowercase wordmark represents the casual, informal nature of the brand. The logo is currently used by the Adidas Performance Line.
Sixth Logo:
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The company introduced a new logo in 2005. It was a wordmark in lowercase along with the three stripes and shows the confidence and leadership of the brand.
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Related Topic: SWOT analysis of Company Adidas
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P.S.: Looking for a creative logo design, visit BrandLanes. BrandLanes is the only web platform of India that brings the best of creative projects by the agencies across India on one platform. One can select the best logo designer from multiple options based on their work which are showcased on our website.
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