Reebok logo
Reebok is back in the game with its new “Delta” logo, as part of the brand’s new positioning which focuses on fitness. With this new logo, the company is trying to move away from the professional athletes who were their main target market in the past. Currently, Reebok aims to encourage everyday people to do sports. Reebok is an English footwear and apparel company that produces and distributes fitness and running sportswear including clothing and footwear. In this blog post, we discuss the evolution of the logo of Reebok with time.
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About the Company:
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Reebok is an English footwear and apparel company that produces and distributes fitness, running and CrossFit sportswear including footwear and clothing. It was founded in 1958 by two brothers, Jeff and Joe Foster, headquartered in Boston, Massachusetts, England and is the subsidiary of Adidas since 2005.
The name ‘Reebok’ was originated from the South African dictionary that was won by Joe Foster in a race. Reebok is in Afrikaan language that denotes the grey rhebok, a type of antelope.
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Achievements of Reebok:
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- Reebok won the Clio Sports Award in 2015 in New York.
- Reebok won “Digital Marketer of the Year” award at the Footwear Industry Achievement Awards in 2014.
- The company Reebok net sales amounted to 1.69 billion euros in 2018.
- It is official footwear and sportswear sponsor for the Ultimate Fighting Championship.
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In the year 2005, Adidas acquired Reebok as a subsidiary and is currently functioning under two different brand names. In 2010, Reebok became the official sponsor of CrossFit Games and launched co-branded footwear and apparels.
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About the logo:
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The logo of Reebok has been changed multiple time since its launch. Currently, the company is using the ‘Delta’ logo which represents physical, mental and social changes that occur when people practice hard.
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The First logo:
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The first logo of Reebok consisted of the Union Jack and the company name. The makers tried to emphasize its British origins by using the Union Jack. It was used for almost a century since 1895 until 1986.
Second Logo:
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Reebok launched its second logo in 1986 and used a vector logo with abstract Union Jack streak across a race track. The new logo signalled the company’s shift towards professional games like NBA and NHL. The logo was also termed as ‘Cross-check’ logo.
Third Logo:
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In 1998, the company took a big step and used only the ‘Cross-check’ as its logo.
Fourth logo:
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The fifth logo was launched in 2000, where the company introduced only the wordmark and discontinued the ‘Cross-check’.
Fifth logo:
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Reebok introduced a new modified logo in 2002. It re-introduced the ‘Cross-check’ and the wordmark together.
Sixth logo:
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After Adidas acquired Reebok, they introduced a new logo that was designed by the Arnell group. It was introduced in 2005.
Seventh logo:
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To mark its 100th century, the company relaunched its wordmark logo in 2008.
Current logo:
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The current logo of the brand was launched in 2014. It was the ‘Delta logo’ that represents physical, mental and social changes that occur when people train hard. The company is back in the market and aims to target everyday people with its new logo. The company shifted its focus from professional athletes to normal people.
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Related Posts: Logo of Adidas, Levi’s Logo- 1853- Present
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