Lux logo
Lux is the most iconic beauty soap bar which has been endorsed by very popular personalities like Leela Chitnis, Madhuri Dixit, Aishwarya Rai & Katrina Kaif in the past. LUX is a global brand developed by Unilever that manufactures soaps, shower gels, bathing products, shampoos and conditioners. In this blog-post, we discuss the Lux soap and its logo transformation with time.
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About the Company:
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Lux is a global brand developed by Unilever that manufactures beauty soaps, shower gels, bath additives, hair shampoos and conditioners. It was founded by the firm Lever Brothers which is now known as Unilever in 1899. It was introduced as a laundry soap under the name “Sunlight Flakes” and is headquartered in Singapore.
At present, Lux is the market leader for soap bars in India, Pakistan, South Africa, Bangladesh, Brazil and Thailand. Its market share across 100 countries is estimated to be around €1 billion. The products are manufactured at 71 locations with more than 2000 suppliers that supply these products across the globe. In India, Lux celebrates women with “Golden Rose Awards” every year.
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About the logo:
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The logo of Lux has been transformed multiple times since its launch. Lux was originally launched as “Sunlight Flake” and the name “Lux” was adopted in 1900. Lux is Latin for light and a short version of luxury.
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The First logo:
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The first logo was launched in 1966. It was a wordmark in uppercase and the name “LEVER” was placed below it. Prior to this, they used a simple wordmark.
Second logo:
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The second logo was launched in 1974. The wordmark was used but with another font and the boldness was reduced.
Third logo:
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Lux introduced the third logo in 1983 and used it until 1993. The font was changed and a modern font was used. The length of one arm of “X” was extended.
Fourth logo:
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The fourth logo was launched in 1993 and was continued until 1999. The extended length of “X” was reduced to normal.
Fifth logo:
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The company introduced a brand new logo in blue colour in 1999. The font style was also changed.
Current logo:
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The current Lux Soap logo was launched in 2004. The wordmark was written in golden colour in modern fonts and the arms of alphabet “L” and “X” were connected.
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