From being a “Pulp mill” to a “Leader of Cellular Phones”, witness the noteworthy journey of Nokia and transition in its logo design with time. Nokia is a Finnish multinational telecommunication, consumer electronics and information technology company, founded in 1865 by Fredrik Idestam, Leo Mechelin and Eduard Polon. Its headquarter is in
About the Company:
Nokia Corporation is a multinational company that manufactures consumer electronics, information technology. It was founded on 12th May 1865 in Finland. Over the past 150 years, Nokia had operated in various industries.
‘Nokia’ was initially a pulp mill and later focused on large scale telecommunication infrastructure and technology development. Nokia Corporation was formed in 1967 as a result of the merger of three companies and functioned in four major sectors:
- Rubber and
Achievements of Nokia:
- A pulp mill was established by an engineer, Fredrik Idestam in 1865.
- In 1871, Fredrik Idestam along with Leo Mechelin formed a company and named it Nokia.
- By 1902, Leo Mechelin entered the electricity generation industry.
- In 1922, Nokia became a partner with Finnish Rubber Works and Kaapelitehdas.
- Nokia, Kaapelitehdas and Finnish Rubber Works merged in 1967 to form Nokia Corporation.
- Nokia Corporation entered the radio and telecommunication industry by 1970s.
- By 1987, Nokia had become the third-largest manufacturer of television in Europe.
- Nokia’s first fully portable mobile phone was the ‘Mobira Cityman 900‘ in 1987.
- In 1998 Nokia was chosen to produce the world’s first digital terrestrial television set-top boxes by British Digital Broadcasting.
- In October 1998, Nokia overtook ‘Motorola‘ to become the best-selling mobile phone brand.
- Nokia manufactured its 100 millionth phone in December 1998.
- The company received the ‘Leading Lights Award’ for most innovative cable/video product in 2018.
- Nokia came up with the slogan ‘Connecting People’ in 1992.
Logo of Nokia and its history:
The First logo of Nokia:
Originally established as a pulp mill, Nokia used a completely different logo at the time, which they introduced in 1865. It should be inspired by the salmon fish of Nokianvirta River.
A redefined version of the original logo was used til 1965.
Second logo of Nokia:
The second logo was introduced in 1965. It was an all-black rounded shape emblem, in which “Nokia” was written in white.
Third logo of Nokia:
They introduced a brand new logo in 1978 after merging with the ‘Cable factory’ and it was called the ‘Arrow Logo’. The arrow in the logo represented Nokia’s progress and advancement in the telecommunication industry.
Fourth logo of Nokia:
The new logo similar to the previous logo was introduced. But the arrows were removed from it. It was blue in colour and the slogan ‘Connecting People’ was placed right below the wordmark.
The Current logo:
In 2007, they introduced a new logo with a bold look. By 2011, they stopped using slogans in their logo.
Related Topics: SWOT analysis of Company Nokia
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