Tue. Dec 10th, 2019

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Cafe Coffee Day- Brand Restoration

SWOT analysis of Cafe Coffee Day

Cafe Coffee Day is a brand that took the coffee beans from the small farms of Chikkamangaluru to all the major cities of India. The company generated a whopping revenue of ₹4,331 crores in 2017-18 but had to shut down 280 of its outlets in the second quarter of 2019 alone. CCD is India’s largest coffee chain and is owned by Coffee Day Global which is a subsidiary of Coffee Day Enterprises. Today, CCD has around 1,700 cafes, around 48,000 vending machines, 532 kiosks and 403 ground coffee selling outlets. The SWOT analysis of Cafe Coffee Day talks about the Strengths, Weaknesses, Opportunities, and Threats of the company in detail.

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Let us discuss in detail the SWOT analysis of Cafe Coffee Day:

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Strengths:

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Products of extremely good quality and taste –

The espresso menu of Cafe Coffee Day is famous and individuals simply love its shakes too. Other than this, Cafe coffee day has additionally begun a few sandwiches and titbits which are a tremendous hit with individuals also.

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It’s a youth-oriented brand, with the appeal for the masses –

It has a gigantic potential as 40% of the individuals who enter a CCD are youthful.

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It produces/grows the coffee it serves hence reducing the cost –

This is a significant point for Cafe Coffee Day and the regressive combination spares a ton of cost.

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Its USP is affordability with comfort–

You can sit for an entire day in bistro espresso day and nobody will request that you leave. This solace is a significant USP of Cafe Coffee Day. Simultaneously, the menu is moderate so individuals originate occasionally to have their solace time in CCD.

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Related: SWOT analysis of Company Starbucks

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Weaknesses:

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Losing its charm –

The brand has lost its appeal which it had in the beginning chiefly on the grounds that it isn’t putting resources into advancements and the section of Starbucks just as different neighbourhood rivalry has influenced the brand picture.

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Lacks strength to maintain brand loyalty –

It has become the local café yet not something that individuals remain faithful to.

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Poor Ambiance and decor –

Many Cafe Coffee Day outlets have very poor climate and stylistic themes. The leader stores are kept up superbly and are driving the brand picture. Be that as it may, there are additionally stores opened with poor insides. Something which the brand should deal with in light of the fact that it is an established model.

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Many of the CCD stores are incurring losses due to wrong site selection–

This has been harming CCD after some time the same number of stores with the brand name of CCD have been open at an inappropriate site and not on principle streets. Being a retail foundation, this influences turnover and the brand name too.

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Opportunities:

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Introducing more products and better items on the menu –

Starbucks is being adored on the grounds that it has a few advantages over Cafe Coffee Day. One of the advantages is a superior menu of things to eat alongside the espresso.

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Better interiors –

Cafe Coffee Day needs to keep up norms in the insides of all outlets that it has. As you move out of the city, you will see the insides as much increasingly pitiful. This thinks about seriously the quality and consistency of the brand.

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Coffee cafe industry is one of the fastest-growing industry in Asia –

This is, in reality, evident and the mindfulness is expanding with increasingly more worldwide level players entering the market.

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More people like to visit CCD for informal meetings–

Again evident. Bistro espresso day can advertise itself as a gathering point just as a casual social affair point, much the same as McDonald’s has a birthday segment in different outlets.

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Threads:

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Competition –

Cafe Coffee Day has a great deal of rivalry particularly with other espresso bistros like Barista, Mochas, Starbucks, Costa espresso and others.

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Indirect competition –

Other Hukka parlours like Sheshas, Peshawar, Koylas, U-Turn are likewise picking up a parcel of consideration and favoured by youthful age to stay nearby which thus is drawing in the market spellbound by CCD.

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Related: Starbucks Logo

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