This article is about the detailed SWOT analysis of Hindustan Unilever. Hindustan Unilever Limited (HUL) is a British-Dutch manufacturing company headquartered in Mumbai, India. Its products include foods, beverages, cleaning agents, personal care products, water purifiers, and consumer goods.
HUL was established in 1933 as Lever Brothers and following the merger of constituent groups in 1956 was renamed as Hindustan Lever Limited. The company was renamed in June 2007 as “Hindustan Unilever Limited”.
Let’s do the SWOT analysis of company Hindustan Unilever get a proper analytic view of the brand’s strengths, weaknesses, opportunities, and threats (SWOT)
SWOT analysis of Hindustan Unilever
1) Brand visibility:
From cleanser to mineral water, HUL is forming the life of 1.3 billion individuals day by day. Being in shopper products advertise with its 20 buyer classes, for example, cleanser, tea, cleansers, cleanser and so on and each having enormous arrangements, helped HUL in consuming the huge rack space of Grocery/departmental stores which itself clarifies the acknowledgment/request of their items in the market.
2) Market leader in consumer goods:
According to Nielsen’s information, 2 out of three Indian buyers use HUL items. HUL utilized specific focusing on methodology to rise as a market head in the Indian market.
3) Innovative FMCG Company:
Hindustan Unilever Research focus (HURC), Mumbai and Unilever Research India, Bangalore, both investigate offices that were purchased together in a solitary site in Bangalore in 2006. Employees in this office consistently working and creating developments in items and assembling forms which are helping the HUL to set it as the leader in the shopper products showcase.
5) High Brand awareness:
By marking mainstream VIPs for the commercials of their items HUL has made positive verbal exchange over the ages which helped them in social acknowledgment of their items brilliantly focused on and implied for various salary gatherings.
6) Product line:
It offers item classes to be specific oral care, individual care, family unit surface, texture care, and pet nourishment and so on having profound varieties over the item classifications.
7) Financial position:
Having over 80 years of involvement with the customer products showcase and supported by Unilever who possesses 67% controlling share in HUL, It is monetarily solid.
8) Market share:
Through high infiltration in the market, HUL had figured out how to hold their high piece of the overall industry in various item classifications.
9) Share of Wallet:
Whether one purchases surf/wheel/Rin cleanser it will go to HUL’s pockets. HUL procedure to offer various items for various salary gatherings (specific focusing on) has been effective in having a portion of the wallet of a customer.
1) Decreasing Market share:
Competitors concentrating on a specific item and gobbling up HUL’s offer, as Ghadi and Nirma cleanser gobbling up HUL’s wheel cleanser piece of the overall industry.
2) A large number of brands in various item classifications:
Sometimes having an expansive brand portfolio can prompt confounded situating. Value situating in certain classifications takes into account low-value rivalry like AMUL caught Quality’s piece of the overall industry.
1) Expanding market:
By infiltrating more in the rustic showcases through its venture Shakti AMMA and the progress of chaotic business to composed one will prompt further extension of the buyer merchandise to advertise.
2) Awareness in the usage rate of consumer goods:
People getting increasingly mindful and cognizant about the use might be through promoting/verbal exchange/specialist remedy, is bringing about increment in use pace of these items.
3) Increasing Income levels:
Due to the stable political situation, improved proficiency rate and controlled swelling, the discretionary cash flow of the individuals is expanding along these lines coming about into upsurge sought after and changing their way of life.
1) Competition in the market:
With expanding the number of neighborhood and national players it’s getting very difficult for the organizations to separate themselves from others. There is likewise danger from fake items annihilating its image picture in the market.
2) Price of items:
The increasing cost of wares will bring about a further increment in the cost. Further increment in cost will bring about a decline in deals, edges, and brand exchanging.
3) Buyers control:
With exceptionally enhanced shopper merchandise advertise where there are loads of brands guaranteeing various sorts of advantages, it’s very hard for buyers to adhere to a specific brand and consequently results into brand exchanging where purchaser got capacity to choose a brand dependent on a few factors like accessibility, reference bunch suggestion, inclination, and cost.
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