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What is Graphic Design?- The Ultimate Guide

Graphic Design

Graphic Design

When you hear the term Graphic Design the first question that would be arising in your mind would be, What is Graphic Design? Do you also think that graphic design is something like artistic advertisements, eye-catching graphics on online websites, or the stunningly arranged spreads in the magazines? These all are examples of graphic design, but the term graphic design has a much broader meaning than this. The list of things included in graphic Design is much longer than you can even imagine.

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So, let us, first of all, know what Graphic Design is?

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Graphic Design can be described as the art of planning as well as projecting the experiences and ideas in textual and visual content. In simple words, the graphic design communicates the messages or ideas in the form of visuals. These visuals could be anything from a simple business logo to a complex page of any website.

Graphic Design makes use of the textual and graphical elements and then implements these elements into different types of media. Graphic Design helps to set up a link between the producer and the consumer. It does the work of conveying the message of any event, product, campaign, or project.

The companies can make use of graphic design to promote their products in order to increase their sales with the help of advertising. The websites make use of it to convey the information that is in a complicated format in a very simple manner through infographics. Businesses also make use of it to create an identity of itself with the help of branding.

Most of the projects of graphic design are developed for commercial purposes like business logos and advertisements, while some works of graphic Design are developed purely for the means of artistic expression.

What is Graphic Design

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What are the elements of Graphic Design?

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If you want to understand graphic Design in a better way, it is essential to understand the basic elements and the principals that make up the Design. Let us have a look at what is included in these elements.

  • Space
  • Texture
  • Colour
  • Size
  • Form
  • Line
  • Shape

The impactful and visually striking designs which you would have seen anywhere are created with the help of these elements when they are used in opposition or conjunction with each other. Some of the principals who are used by graphical designers are emphasis, repetition, movement, proportion, pattern, rhythm, unity, balance, and variety. It is necessary to understand when to make use of these principals and elements in order to develop a perfect design.

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Types of Graphic Design:

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As we have mentioned earlier, that graphic design isn’t a simple term, and it is composed of various other specializations and fields. Graphic design ranges from web design to print design and from motion graphics to animations. Graphic Design offers several opportunities for people with all types of interests.

The most popular, as well as the fastest-growing speciality of graphic design in today’s market, is Web Design. The task of web designers is to create websites and pages that are visually appealing, as well as easy to use for users. Web designers are responsible for making the site accessible as well as responsive for all the different devices like mobile phones, tablets, and computers. More and more businesses are moving on the online platform nowadays. The demand for web designers is increasing in the market because of the businesses moving on the online platform. Web designers are required to develop websites for businesses in order to survive in the competing market online.

There are several options for a graphic designer if they are not interested in web designing. The work of the animators is to create special effects, movies, video games, and TV shows. There are mobile designers who collaborate with programmers in order to develop and design apps that are visually appealing. The work of Multimedia designers is to work with graphics, pictures, sounds, videos, and much more. No matter what is your interest in graphic designing, you will be able to find a specialization for you.

Now, let us have a look at the jobs available in the field of graphic designing.

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Graphic Design Jobs:

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The technology is advancing a lot, and due to it, the market is also advancing. There are a lot of changes being brought up in the market with the help of technology. Earlier, the demand for traditional graphic designers who work mainly for print publishers was very high in the market, but now their demand has fallen. The reason behind it is the businesses getting online.

According to a survey, it has been projected that job opportunities for graphic designers are going to increase by 20 per cent. The major part of this increase would be because of the businesses and organizations getting digital. The businesses are getting advanced by turning their focus towards the online market. These organizations and businesses would need a lot of digital graphics as well as imagery when they would be promoting their business on the internet.

There are several options available in the market for a graphic designer. As per the analysis, there were more than 12,000 job postings that required a degree of graphic design. We are not going to list all the 12,000 here, but in this analysis results, there were a few job titles that were the most common among all. Let us have a look at some of these common job titles for a graphic designer.

  • Web Designer
  • Visual Designer
  • Graphic Artist
  • Graphic Designer
  • Art Director
  • UX Designer

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There is a lot of scope in the field of graphic designing. A person who tries to explore this field would be lost because there is so much to explore as a graphic designer. A person who possesses the degree of graphic designer could find a job very easily because there are a number of options for him.

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P.S. Looking for a creative agency, visit BrandLanesBrandLanes is the only web platform of India that brings the best of creativity by the agencies across India on one platform. One can select the best creative agency from multiple options based on their work which are showcased in our website.

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