Before Facebook and Google, Yahoo was the only king of the internet. It was the biggest internet company of the planet with a worth of $125 billion at its peak. Yahoo is an American web service owned by Verizon Media. In January 1994 Jerry Yang and David Filo founded the company. In this blog-post, we discuss the unexpected comeback of Yahoo with the revealing of its new logo in 2019.
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About the Company:
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Yahoo! is an American web services provider and owned by the Verizon Media. The company was founded by Jerry Yang and David Filo in January 1994 and was incorporated in 1995, and is currently headquartered in Sunnyvale, California.
It provided a Web portal, search engine, and related services, including Yahoo! Directory, Yahoo! Mail, Yahoo! News, Yahoo! Groups, Yahoo! Answers, online mapping, video sharing, etc.
In January 1994, Jerry and David created a website named “Jerry and David’s guide to the World Wide Web”. It was a directory of websites. This website later in the month of March was renamed to “Yahoo”. They bought the domain “yahoo.com” on January 18, 1995. The word “Yahoo” is a short form of “Yet Another Hierarchical Officious Oracle”.
Later in 1995, a search engine called “Yahoo! Search” was introduced and very soon it became the first popular search engine.
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About Yahoo Logo:
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The company has changed and modified its logo multiple times since its establishment. The word “Yahoo” is a backronym for “Yet Another Hierarchically Organized Oracle”.
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The First logo:
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The company introduced the first logo in its establishment in 1994. It was a wordmark in black colour in Times New Roman font.
Second logo:
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The second logo was used for a short duration of 5 months. The company changed its name and introduced an “!” at the end of the wordmark. The fonts were changed along with the colour.
Third logo:
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The third logo was introduced in August 1995 and was used until December 1995. It was a stylish logo with the alphabet “Y” jumping out a blue outline and wordmark written below it. It was designed by an in-house designer David Shen.
Fourth logo:
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The company launched a simple wordmark logo with an “!” mark in red colour and shadows on January 1, 1996.
Fifth logo:
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The previous logo was relaunched in 2009 in purple colour. The outline and the shadows were removed from the wordmark.
Sixth logo:
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The sixth logo was launched by the company in 2013 and was used until 2019. The font of the wordmark was changed and was used in all Yahoo products.
Current logo:
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The current logo of Yahoo was designed by the “Pentagram” and was launched in 2019 with a lowercase wordmark and different font style. For the very first time, the company shifted to a lowercase text and also they tilted the “!” mark.
Related Blog-post: Logo of Google
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P.S.: Looking for a creative logo design, visit BrandLanes. BrandLanes is the only web platform of India that brings the best of creative projects by the agencies across India on one platform. You can select the best logo designer from multiple options based on their work which are showcased in our website.
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