BMW logo
The focus on the premium idea and the principle of sustainability has helped BMW to capture the market all across the globe. One of the most premium brand, BMW enjoys the top along with some other premium brand manufacturers. Bayerische Motoren Werke AG is one of the largest automobile giants that manufactures luxury cars and motorcycles. Its headquarter is in Munich, Germany and the company was founded by Camillo Castiglioni, Franz Josef Popp and Karl Rapp in 1916. Earlier it used to manufacture engines for aircraft and later on it entered the automobile market. In this blog post, we discuss the epic journey of BMW and its logo.
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History of BMW:
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Bayerische Motoren Werke AG, formerly known as Bayerische Flugzeugwerke AG was formed in 1916. The first product of BMW was a straight-six aircraft engine which is called BMW IIIa. It manufactured its first motorcycle under the name BMW R 23 in 1923 and entered the four-wheeler segment in 1928. The company currently sells its motorcycle under the brand ‘BMW Motorrad’ and cars under the brand ‘Mini’, ‘Rolls-Royce’ and ‘BMW‘. In 2015, it was the tenth-largest manufacturers of automobiles in the world.
Bayerische Motoren Werke in English means Bavarian Motor Works and the suffix AG stands for the incorporated entity which is owned by shareholders. The name BMW was originated in 1913 by the company Rapp Motorenwerke. The company uses the slogan ‘The Ultimate Driving Machine’ which was first used in North America in 1974.
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BMW Logo:
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1) The first logo:
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The logo of BMW hasn’t changed much from the very starting. But, it was not based on the spinning propellers of aircraft as many thinks. The logo of BMW was evolved from the original logo of the company Rapp Motorenwerke which used the blue and white colour circular logo. BMW used this logo from 1916 until 1923.
2) Second Logo:
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BMW updated its logo in 1923 with a thicker outline of the logo and fonts. It was used until 1936. The logo consists of four white and blue quadrant enclosed within a circle with BMW on top. The gold colour was used to write BMW. The blue and white colour was from the flag of Bavaria, the place where the products are manufactured.
3) Third Logo:
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In the year 1936, BMW again updated its logo. This time the company bid farewell to its old fonts colour and introduced a new logo with white colour fonts and outline. They continued the traditional blue and white colour combination in the middle but reduced the brightness. It was used until 1954.
4) Fourth Logo:
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BMW introduced an updated logo in 1954. The blue and white combination was made a litter darker and the fonts were also changed. It was continued till 1999.
5) Fifth Logo:
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The company introduced a new updated logo in 2000 with a three-dimensional look. The logo consists of four white and blue quadrant enclosed within a circle with BMW on top.
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Also, read our blogs on SWOT analysis of Company BMW, Logo Creation of ‘Audi’, Logo Design of Company-Ford and CHEVROLET-LOGO HISTORY
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