RnT Communications Premium
RnT communication, an All-service Boutique agency, is best known for its unique...
Services:
Service Charges: Minimum = Rs. 50,000 ...
Social Media campaign for ChocOn Premium
The client required a promotional campaign for ChocOn chocolates. ChocOn is one of Company Mahak’s most important brands, with which it entered the chocolate industry in India. The Client turned to RnT communications for a promotional & Brand Awareness campaign.
Client’s Requirement:
Promotion plan for ChocOn:
The client required a promotional campaign for ChocOn to reach the maximum of audiences and establish its name in the chocolate industry among the competitors.
Brand Positioning:
Change the perception of people and reposition the brand Image that leaves its impression on the consumer’s mind.
Creative Type: Social Media Campaigns
Tags: Social media campaign, Social media post, Promotion, ORM, Promotional event, Event, social media management
Gallery for Social Media campaign for ChocOn
Agency’s Approach
Research & Analysis:
After analyzing the current situation of the brand, it was concluded that the approach needs to be unique and completely remodeled from the previous one.
Target Audience:
ChocOn was targeted to the lower middle class. It was delivered in a rural area where there are no facilities for storing chocolates. The price of an individual ChocOn was set accordingly.
Product Insights:
ChocOn is not actually a bar of chocolate. It is a replacement of chocolate for the places where it is difficult to store chocolate products. ChocOn was introduced at rural areas because the product can survive in extreme weather conditions.
Tagline:
The product had different kind of fillings in it. Due to this, the tagline “Apki ChocOn me Kya Hai?” suited best which gives consumer an excitement to try it.
Result:
The Brand cam alive right after the launch.
The brand gained recognition among the competitors in the market.
The purchasing rate increased in rural as well as urban areas.
A large audience engagement due to its unique features.
