Cutty Sark

Cutty Sark

The objective was to create a brand new design that fit perfectly with the global brand identity at the same time was relevant in the Indian market context.


The outlook on Scotch whisky in India is quintessentially grandiose andmasculine. Scotch is a prestigious category symbolizing achievement and success. The packaging was designed as such keeping in mind that these sentiments came to fore. The brand colors were used to create a premium and exclusive feeling. The criss-crossed lines symbolize the rough and stormy seas that the Cutty clipper and her crew braved. The subtle black color of the carton caters to the category codes of a premium scotch segment, contrasting well with the trademark yellow of the brand. Using the spot UV technique and hot silver foil detailing -the textural pattern was enhanced giving a distinct look.

Industry: Food, Restaurant
Creative Type: packaging
Tags: Packaging, branding,design, print media, advertisement, ad

Agency Information

Taali Media

Founded in 2011, Taali Media is rooted in conceptualizing brand campaigns&n...

Services: Product and packaging design, Films and commercials, Digital...

Service Charges: MIN 50,000

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