A very unusual choice as a Brand logo, Lacoste is represented by a crocodile. A lot of explanations and stories are told as the reason behind but here we bring to the authentic and well-researched story behind the Choosing Crocodile as a brand Logo.
Lacoste is a French Apparel Brand launched in 1933 as a tribute to the love of sports, specifically tennis. The founder himself was a World Number Rank 1 tennis player of that time, Rene Lacoste, who marked 5 wins at the French Internationals, 3 wins at Wimbledon and 2 victories in the U.S. Championships between period 1925 – 1929.
Still, Why Crocodile as brand logo??
The connection between the crocodile brand logo & Lacoste goes back to 1923. It was the Davis Cup, after which an American reporter nicknamed Rene Lacoste as “The Alligator” in reference to a bet between Rene and his coach over a “crocodile skin suitcase”. By the way! Rene lost that match, but the name “Alligator” was there to remain with his fans forever. As to this, Rene got a crocodile embroidered to his blazer, which he started wearing to the court.
Next, when the Lacoste and team were looking for a Brand Logo, Crocodile became an obvious choice.
Only once after the launch of the brand logo was changed, but only temporarily. The change was done to highlight the need for respecting animals and their lives.
Did you find this Interesting? Then you would enjoy reading the Idea and the incredible journey behind the iconic ‘8-bar logo’ of IBM.
Tell us what do you want to read in the marketing and we would bring out the best for you.
Do you need a logo designer? BrandLanes is a B2B platform that helps you connect with logo designers easily. Click on the link or visit our home page to find some best brand logo designers around you.