Logo Design of Coke
Coca-Cola, the most successful Cola drink company of the world, has decided to opt-out from the bottling industry across Northern India, in order to build a more sustainable local business in India. In this article, we discuss the Logo Design for a Brand- Coca Cola.
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About the Company:
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Coca-Cola or Coke is a carbonated soft drink manufactured by the company ‘Coca-Cola’. It had been originally marketed as a temperance drink and was supposed as a medicine. It was invented by John Stith Pemberton in the late 19th century and was bought out by Asa Griggs Candler, a known businessman.
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History of the Brand:
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Coca-Cola was invented in May 1886 by a pharmacist, John Stith Pemberton in the U.S.A. It was supposed to be for medicinal purposes. When launched, its two key ingredients were cocaine and caffeine. Cocaine was derived from the coca leaf and the caffeine from kola nut, which lead to the name Coca-Cola. The name Coca-Cola was given by Frank M.Robinson who was the bookkeeper of John S. Pemberton. He suggested that “the two Cs would look well in advertising”. He also designed the world-famous script logo of the brand. Later on, a well-known businessman, Asa Griggs Candler purchased the company from John Stith Pemberton. Under his marketing tactics, Coca-Cola was dominating in the world of soft drink throughout the globe.
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The Logo Design for a Brand:
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1) The first Logo:
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The logo of Coca-Cola was prepared by Frank M.Robinson, who was the bookkeeper of John Stith Pemberton. He chose the distinctive cursive script which was known as Spencerian script, which was a very popular form of writing back then. The word ‘Trademark’ was written in the tail of first ‘C’.It was used from 1887 until 1890 and again after 1891.
2) Second Logo:
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In the year 1890, the second logo was introduced with extra swirls. It was used for only 1 year. After 1-year, the company used the previous logo. On 31 January 1893, the logo was trademarked with the U.S. Patent Office.
3) Third Logo:
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The company introduced its third logo in the year 1941. The word ‘Trademark’ was now noted below the logo instead inside the tail of ‘C’.
4) Fourth Logo:
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In the year 1958, the script was placed inside an Acriform shape, which was red in colour and the script was white in colour. It was also known as “Fishtail sign”.
5) Fifth Logo:
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The white wave logo was introduced in the year 1969. In a square red box, the script was placed and underlined by a white ‘wave’. This was named Arden Square logo by the company. The company is still using it.
6) Sixth Logo:
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The company re-launched the previous logo with additional yellow colour and some bubbles in the year 2003 as part of the ‘Coca-Cola-Real Campaign’.
7) Seventh Logo:
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In the year 2007, the company launched its previous design with simple changes. It was called the ‘classic design’. In this logo, only a single white ribbon or ‘wave’ was used.
8) Eight Logo:
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In 2011, Coca-Cola celebrated its 125th anniversary. They introduced a new logo on this occasion. From the contour bottle, bubbles were bursting. It displayed the celebration of the present, past and future.
Related Topic: PEPSI-Logo Journey
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Did you Enjoy reading this article? We bet you would enjoy the logo journey of other brands.
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P.S.: Looking for a creative logo design agency, visit BrandLanes. BrandLanes is the only web platform of India that brings the best of creative projects by the agencies across India on one platform. It is an initiative to promote creativity & business. One can select the best logo designer from multiple options based on their work which are showcased in our website.
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