Volkswagen Logo
Volkswagen reported a 17 per cent growth in its sales in India i.e., 2,937 units in November 2019 when compared with 2,501 units of November 2018. Volkswagen is an automobile manufacturing industry based in Germany. In this blog-post, we discuss the progression of the logo of Volkswagen.
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About The Company:
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Volkswagen is an automobile manufacturing industry founded in 1937, headquartered in Wolfsburg, Germany. ‘Volkswagen’ means “people’s car” in the German language. The state of Germany was under the control of Adolf Hitler at that time. The government formed a state-owned automobile company which was operated by the German Labour Front. Adolf Hitler wanted all Germans to own a car. “KdF-Wagen” was the first car manufactured in 1938. It was designed by Austrian automotive engineer Ferdinand Porsche. Soon after the production of the car, World War II began, therefore, the production was halted.
The construction of the new factory started in May 1938 in the new town of “Stadt des KdF-Wagens”. Erwin Komenda, chief designer of the Auto Union developed the car body of the prototype, which is known as ‘Beetle’. In 1960, the government of Germany sold 60% of the company stock to the public thus denationalizing it.
The company won the title of “4th most influential car of the century” in 1999 for its Beetle. By 1972, Volkswagen crossed the milestone of worldwide production record of 15 million vehicles set up by the Ford. It was named in the top 25 largest companies in the world in 2011. On May 2009, Porsche and Volkswagen joined together in a merger.
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About the logo:
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The first logo of Volkswagen was designed by Franz Xaver Reimspiess. The initials of the company ‘VW’, were placed inside a cogwheel and was surrounded by the outline of flags which represented the Nazi swastika.
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The first logo:
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It comprised of the ‘Nazi’ flag that was designed in the shape of a ‘Swastika‘ and was launched in 1937.
Second logo:
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The second logo was launched in 1939 prior the World War II and the flags were removed from it.
Third logo:
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Volkswagen launched it’s third logo in 1945, they replaced the cogwheel by a circle with a brown outer ring, this logo was pretty rare since very few models used it for a period of time.
Fourth logo:
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The logo was retouched in 1948, the colours were removed and the outer ring became thicker. Also, the top of the “W” merged with the circle and “V” was brought closer to the “W”.
Fifth logo:
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The fifth logo of Volkswagen was launched in 1960, it was all black in colour and was contained inside a square box. The outer ring was also removed.
Sixth logo:
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VW launched its new logo in 1967, they removed the square box and changed the colour of initials.
Seventh logo:
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In 1978, VW relaunched its logo and inverted the colours from the previous logo.
Eighth logo:
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The eight logo was the coloured version of the 1945 logo and it was launched in 1989.
Ninth logo:
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The eight logo was relaunched with a darker colour in 1995.
Tenth logo:
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VW introduced a new logo with a 3-dimensional look in the year 2000.
Current logo:
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In 2012, VW introduced a new logo with a shiny look and the company is currently using it in many countries.
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Related Post: Ashok Leyland Logo, BMW Logo and its History
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