March 3, 2021

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9 Essential Skills a Social Media Manager must Possess

Social Media Manager

If you are obsessed with Social Media platforms and spend most of the time on apps, like Instagram, Snapchat, Facebook, Twitter, etc, then probably, once in your life you would have thought of becoming an influencer, content creator or Social Media Manager. Being a Social Media Manager means you are a part of the fastest-growing professions in today’s industry.

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There are lots of market opportunities for people who are interested in this field. Many of the general social media work includes jobs embodying being a digital advisor, community manager, image manager, etc.


Though these things have many things in common like understanding the way to have interaction with the audience, creating a buzz or making a positive vibe around the brand. If you are fascinated by developing and managing a digital image for a company then social media is a job for you. The Social Media Manager is the individual in a company who manages the social media presence of the company. He manages, filters, contributes or otherwise guides in formulating and executing strategies for creating a specific image of a product, service, etc. On a broad note, the work of social media manager includes running ads, replying to fans, scheduling posts, creating graphics, etc.

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1) First of all, let us understand how to become a Social Media Manager:

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Social Media Manager

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To become a Social Media Manager you should start by building a small community of your own. Before the client starts assigning, a manager should have his own set of people. Hence by having a social media presence of his own, it would be easy for a manager to conduct social media activities for other people. To do this it is advisable to create accounts on all social media platforms, get hold of blogging skills and tools like SEO and SMO. Hence once you can do it for yourself you can do it for others too.

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Another necessary thing is getting clients on board. This is one of the most difficult jobs even for experienced Social Media Managers. For a start, you can analyze where your potential clients are present and then start putting great content in front of them and engage in interactive interactions. Managing time on these accounts is of significant importance because while juggling with all the accounts one tends to waste a lot of time. One example could be scrolling endlessly through various feeds in search of a trendy idea. To overcome this, one can create a social media calendar. It helps in not only managing the time but also the proper allocation of it according to the importance of each and every platform.

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Along with the management of time, it is necessary to manage money. A simple way to decide how much to charge is finding how much the competitors are charging and then deciding the price which is similar to the competitors. In the initial stage determine the price based on how much traffic you can bring for an account, how many impressions can you create and how much you can engage people in various interactions. It all depends on how strongly you can turn eyeballs towards your account. For example, Instagram has the option of liking comments and text messages, hence that makes it a great way to engage the audience by liking their comments and messages.

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For today’s successful media presence, it is necessary to have a strong mobile presence. Hence the strategies curated by the social media manager should be mobile friendly. One has to know the difference in how different people react if they are approached on the phone other than laptops or computers. One needs advance skills to stand out in this sector. They should have knowledge of hashtag marketing, optimizing youtube content via keywords, descriptions, titles, annotations, etc.

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2) The Professional Skills which a Social Media Manager must possess:

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Social Media Manager should be highly skilled with people management, He has to work on various levels where he would need to interact with lots of people. These people will include followers of the company, various influencers, bloggers, digital marketing experts, competitors and also the trolls.

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  • Ability to form excellent strategies for brand awareness and impressions, thorough knowledge of Facebook, Twitter, Snapchat, Instagram, google plus and new entrants in the market.
  • Understanding search engine optimization, search engine marketing & some experience in the social media field.
  • Ability to analyze web traffic & experience in doing buyer persona research.
  • Good understanding of social media’s key performance index.
  • Familiarity with web designing and furnishing.
SMM

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Other than these professional skills, some of the Managing skills that a Social Media Manager must possess are:

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  • Leadership,
  • Team player,
  • Time Management &
  • Good Communication Skills.

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3) Let us now understand the Duties that a Social Media Manager must perform:

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Duties of a Social Media Manager mostly depend upon aspects such as budget, job description, time and expertise. Broadly here are some of the tasks which Social Media Manager has to perform:

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  • Develop, implement and manage our social media strategy
  • Define the most important social media KPIs
  • Manage and oversee social media content
  • Measure the success of every social media campaign
  • Stay up to date with latest social media best practices and technologies
  • Use social media marketing tools such as Buffer
  • Attend educational conferences
  • Work with copywriters and designers to ensure content is informative and appealing
  • Collaborate with Marketing, Sales and Product Development teams
  • Monitor SEO and user engagement and suggest content optimization
  • Communicate with industry professionals and influencers via social media to create a strong network
  • Hire and train others in the team
  • Provide constructive feedback
  • Adhere to rules and regulations
  • Present to Senior Management

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Today’s world highly relies on trends and what is timely rather than things which are happening since long, Hence a social media manager has to constantly find what is hot in the market. That makes the job of Social Media Manager a 24×7 job. Other than this, the challenge that a Social Media Manager faces is the effective use of metrics and how to maximize the data to optimize the performance of any assigned campaign.

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Although this makes the job of the Social Media Manager a challenging one and full of stress, it also makes it a job that is far away from mundane work and which has a huge scope for using a person’s own creativity.

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Related Blogs:

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P.S.: Looking for a creative agency, visit BrandLanesBrandLanes is the only web platform of India that brings the best of creativity by the agencies across India on one platform. One can select the best creative agency from multiple options based on their work which are showcased in our website.

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